When you see Snooki’s book on the New York Times Best Seller List, you know publishing is in trouble.

You can blame readers and say publishing is just giving the public what they want. But that’s only half the problem.

The rest is a lazy publishing industry that does far too little of the work that got them here: Discovering new authors and giving them a shot. Instead, they go for the lazy lay-up: Overpaying on celebrity memoirs and pop culture phenomenons with a built in audience.